Our commitment to advisors


We believe that advisors in the Waddell & Reed community experience our dedication, commitment and support every day. These efforts benefit their practices and the work they do with clients.

Our commitment to advisors: 

  • You own your client relationships and the right to sell your practice.*
  • You are our client – we have to earn your business each and every day.
  • You have the flexibility, support, and independence to best structure your practice.
  • You have a voice in our business and the ability to collaborate with us in an effort to improve our services and support.
  • You will always be able to act in the best interest of your clients’ needs without influence by us.
  • You choose the clients and relationships that best fit your practice without regard to account size or asset levels.
  • You will have access to robust and competitive brokerage and advisory products and services.
  • You will have access to competitive and reliable technology based in a brokerage and advisory-centric environment. 
  • You will have a competitive and transparent compensation grid allowing you to decide how to best invest in your practice.
  • You will receive clear, transparent communication from us. 
  • You will be associated with a financially stable and responsible public company.
  • You will be confident that you are affiliated with a firm that supports your practice passionately with a commitment to providing a superlative advisor experience.

*Subject to any applicable laws, regulations, and any other agreement which may restrict your ownership rights to your client relationship (e.g., Succession Agreement restrictions).

Transition, manage and grow your business with a partner who invests in you.

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